+14.2%
2.84M
Impressions
Marketing
+8.7%
96.3K
Clicks
+5.3%
4,118
Conversions
+11.9%
TZS 18.6M
Ad spend
Spend vs. conversions
Traffic by channel
Campaign performance
| Campaign | Channel | Spend | Conversions | ROI |
|---|---|---|---|---|
| Ramadan promo | Social | TZS 4.2M | 1,204 | +182% |
| Brand search | Search | TZS 3.6M | 988 | +141% |
| Newsletter Q3 | TZS 0.9M | 640 | +96% | |
| Retargeting | Display | TZS 2.8M | 412 | +22% |
| Video pre-roll | Display | TZS 3.1M | 188 | -8% |