Brand identityMeridian
Full identity redesign for a Series B fintech — wordmark, system, and a 40-page brand guide.
Design & brand studio, est. 2015
We build brands people actually remember
Forge is a small studio that only takes on work we're genuinely excited about — identity, product design, and the occasional building we get to name.
Selected clients
Meridian
Northfield
Cascade Labs
Union Goods
Palmwood
Astra
Selected work
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Recent projects
Brand identity
PackagingUnion Goods
Packaging system for a DTC coffee brand's national retail launch.
Web & productCascade Labs
Marketing site and design system for a developer-tools startup.
EnvironmentalPalmwood
Wayfinding and signage for a 12-floor mixed-use office building.
Services
What we do
01
Brand identity
Naming, positioning, wordmark, and the full visual system to carry it.
02
Digital product
Web design, design systems, and the occasional full product build.
03
Packaging & print
Packaging systems, editorial design, and everything that needs to hold ink.
04
Environmental design
Signage and wayfinding for physical spaces — offices, retail, and events.
Process
How a project runs
01
Discovery
Two weeks understanding your business before we open a design file.
02
Direction
Three concepts, one clear recommendation — not ten options to pick through.
03
Build
The chosen direction, built out across every touchpoint it needs to live in.
04
Handover
A full guideline document and files — so it works with or without us after launch.
Studio
Six people, no account managers
Forge is intentionally small. Every project is run by the person actually doing the design work — no handoffs, no telephone game between you and the studio.
9Years in business
70+Brands built
6Studio members
"They asked harder questions about our business than our own investors did. The brand that came out of it was worth the wait."
— Founder, Meridian
Feedback
What clients say
"Forge rebuilt our identity in six weeks and it's still the best decision we made that year."
"Three concepts, one clear winner. No indecision, no scope creep. Refreshing."
"The guideline doc alone has saved our internal team dozens of hours since launch."
Have a project in mind?
We take on a small number of projects each quarter — reach out early if your timeline has a fixed launch date.
Start a project
Contact
Tell us about the project
We reply within one business day, always with a real person, never a form letter.
- Emailsupport@vitabuerp.com
- Phone+255 686 600 558
- StudioOyster Bay, Dar es Salaam